Cesar Duch

Doctor in Business Administration, I am President of I+D Company, my own consultancy, based in Barcelona. I have traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how to apply international marketing principles to increase their competitiveness. My research and consultancy work focuses on consumer behavior across countries and explaining the differences for increased efficiency in global marketing.

Consumers worldwide are not the same, and the differences in consumer behavior between countries increase with greater wealth. With increased wealth cultural values become manifest. In my view, Barcelona is more than just a city. It is a great and growing space of exchange and optimism in which each and very one of us can devote ourselves to our own personal projects in a climate of dynamism, harmony and creativity.

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